
Post Engagement ad is being used for promoting the tweets to the target audience , Reach Based Ad allows the tweets along with the like share & comment option to the the audience who are more active in X & Traffic Based Ad will be posted along with the CTA to increase the traffic of the page.
Post Engagement ads promote your existing posts to a chosen audience on X, helping content reach beyond your followers and encouraging likes, replies and reposts.
| Format | Existing post promoted to a target audience |
|---|---|
| Targeting | Interests, location and keywords |
| Goal | Engagement, reach or clicks |
| Setup | Post selection and campaign setup |
| Reporting | Impressions, engagements and cost |
Tell us your goal, audience, budget and timeline.
We plan targeting and confirm the ad creatives.
The campaign is set up and goes live on X.
Performance results are shared with you.
Frequently asked questions about Post Engagement (X).
Posts must meet platform policies.
Yes, an active account is needed.
Likes, replies, reposts and clicks, depending on the objective.